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Compare Online Estate Agents

Find and compare the best online estate agents with this easy comparison tool

It’s easy to compare online estate agents. This simple tool shows you the prices of various online agents, tells you what is and isn’t included in their packages, shows customers’ ratings and gives our own verdict for each option to help you find the best estate agent.

Estate Agent
Basic Package Price
Sale Price Achieved ?
Our Verdict TrustPilot User Rating
Portals
YOPA

Basic Package Price

£999
(incl. VAT)
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.7
Read Reviews

Portals

Rightmove Zoopla Prime Location
Doorsteps

Basic Package Price

£99
(incl. VAT)
More details

Sale Price Achieved

98%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.7
Read Reviews

Portals

Rightmove Zoopla Prime Location
Purple Bricks

Basic Package Price

£999
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.6
Read Reviews

Portals

Rightmove Zoopla Prime Location
Griffin-Residential

Basic Package Price

£195
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

3.9
Read Reviews

Portals

Rightmove Zoopla Prime Location On The Market
99Home

Basic Package Price

£99
(incl. VAT) 'Free Virtual Tour with Combo & High Street Packages'
More details

Sale Price Achieved

98%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.9
Read Reviews

Portals

Rightmove Zoopla Prime Location On The Market
Strike

Basic Package Price

£0
Service includes photos and floorplans, a local expert property valuation, For Sale board, a dedicated property expert plus ads on Rightmove and Zoopla plus more...
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.7
Read Reviews

Portals

Rightmove Zoopla Prime Location
Esale

Basic Package Price

£595
(incl. VAT) 'Includes Money Back Guarantee'
More details

Sale Price Achieved

98%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.9
Read Reviews

Portals

Rightmove Prime Location On The Market
Emoov

Basic Package Price

£949
incl. VAT
More details

Sale Price Achieved

98%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

4.4
Read Reviews

Portals

Rightmove Zoopla Prime Location
HOA Verdict

The HOA Verdict is based on our own view of an online estate agents’ offering and service and can not be influenced. Estate Agents pay to feature on this page. This helps us maintain the page and deliver other free unbiased advice for home sellers to help them compare online estate agents. Prices, packages and reviews listed are updated regularly but please check sites for very latest information and speak to the agent to ensure they will deliver what you want.

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Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£999 incl. VAT
(£1,499 for London postcodes)
Photos & Floorplans:
Conduct Viewings:

+£300 (unlimited)
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

Listed on Rightmove, Zoopla and PrimeLocation, as well as other websites and media outlets.

Yopa offer a pay later option, which enables you to pay their £999 or £1,499 fee 10 months after listing or upon sale of the property.

Package Name: No sale, No fee
£ incl. VAT
Flexible rate - contact your Local Yopa Agent for pricing
Photos & Floorplans:
Conduct Viewings:

+£300 (unlimited)
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

Listed on Rightmove, Zoopla and PrimeLocation, as well as other websites and media outlets.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Basic Package
£99 incl. VAT
Paid upfront
Photos & Floorplans:
Conduct Viewings:

+£400 unlimited
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars +£30
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Package Name: Full package
£199 incl. VAT
Pay upfront
Photos & Floorplans:
Conduct Viewings:

+£400 unlimited
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars included
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£999 incl. VAT
Or £1,499 in London and surrounding areas
Photos & Floorplans:
Conduct Viewings:

+£300 (or £399 in London and surrounding areas)
For Sale Board:
EPC: £84
incl. VAT

Optional Extras:

Price includes a post-sales team which helps through to completion.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Gold
£195 incl. VAT
pay upfront
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

Basic entry package includes listings on all major portals until sold; SMS and email alerts and viewings can be booked on-line

Package Name: Gold Plus
£395 incl. VAT
no sale no fee
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

This is the gold package but you only pay on completion. There is no upfront payment required

Package Name: Platinum
£395 incl. VAT
pay upfront
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

Includes all Gold package, plus professional photos, floor plan, for sale board and sales progression.

Package Name: Platinum Plus
£595 incl. VAT
no sale no fee
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

This is the premium package, but no upfront payment is required.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Standard
£99 incl. VAT
Photos & Floorplans:
Conduct Viewings:

From £55
For Sale Board:
EPC: £79
incl. VAT

Optional Extras:

Basic, entry package with payment upfront. Includes listing, instant enquiry SMS and email alerts, online viewing schedule tool, home visit and managed feedback.

Package Name: Combo
£499 incl. VAT
incl Free Virtual Tour
Photos & Floorplans:
Conduct Viewings:

From £55
For Sale Board:
EPC: £79
incl. VAT

Optional Extras:

£99 payment upfront. Includes standard package plus, sales progression, photos and floorplan, detailed property description, negotiations and "for sale" board.

Package Name: High Street
£999 incl. VAT
incl Free Virtual Tour
Photos & Floorplans:
Conduct Viewings:

From £55
For Sale Board:
EPC: £79
incl. VAT

Optional Extras:

£99 upfront payment. Includes all the features of Combo plus premium listings on Zoopla and accompanied viewings.

Package Name: No Sale, No Fee
£799 incl. VAT
London £999
Photos & Floorplans:
Conduct Viewings:

From £55
For Sale Board:
EPC: £79
incl. VAT

Optional Extras:

Includes your property valuation, photography and floor plan, feature on Rightmove and Zoopla, viewing assistance, sales negotiation and help managing the sale through to completion

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Free service includes
£0 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

Free service includes...
Local expert valuation
Photos and floorplan
Dedicated property expert
Ads on Rightmove, Zoopla and Prime Location
For sale board
Negotiations and sales progression

Package Name: Hosted Viewings Package
£549 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

The Hosted Viewing package includes everything in the free package plus:
Unlimited viewings

Package Name: Performance Package
£399 incl. VAT
Photos & Floorplans:

Digitally enhanced photos & custom video trailer
Conduct Viewings:
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

Includes everything in the free package plus:
Digitally enhanced photos
Custom trailer
Rightmove premium listing

Package Name: Ultimate Package
£699 incl. VAT
Photos & Floorplans:

Enhanced digital photos & custom trailer
Conduct Viewings:

unlimited hosted viewings
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

Hosted viewings & Performance package combined with £249 savings
Includes...
Local expert valuation
Photos and floorplan - digitally enhanced photos & custom trailer
A dedicated property expert
Premium listing on Rightmove and listings on Zoopla and Prime Location
For Sale Board
Unlimited viewings
Negotiations and sales progression

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£595 incl. VAT
includes 30 day money back guarantee if not happy with service
Photos & Floorplans:
Conduct Viewings:

£325 unlimited accompanied viewings
For Sale Board:

£25
EPC: £75
incl. VAT

Optional Extras:

Nothing to pay on completion. No tie in period or withdrawal fee. Includes 30 day money back guarantee, Professional photographs, Floor plan and measurements, and 12 month marketing. Viewings arranged, Property performance reports. Buyers checked and qualified, Full sales progression and your own account manager. Listed on Rightmove and On The Market.

Package Name: Pay Later
£1195 incl. VAT
£95 up-front £1100 on completion
Photos & Floorplans:
Conduct Viewings:

£325 unlimited accompanied viewings
For Sale Board:

£25
EPC: £75
incl. VAT

Optional Extras:

£95 up-front and £1100 on completion. No tie in period or withdrawal fee. Professional photographs, Floor plan and measurements, and 12 month marketing. Viewings arranged, Property performance reports. Buyers checked and qualified, Full sales progression and your own account manager. Listed on Rightmove and On The Market.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£949 incl. VAT
£1249 in London
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

A one-off fee that covers the sale of your house, from valuation to completion. Includes professional photos, a detailed floorplan, a for sale board and a personal agent who will be by your side. Optional extras include a Rightmove Premium Listing for £120 and a 3D Tour for £199.

Package Name: Split Fee
£249 incl. VAT
+0.5% (inc Vat) on completion (£1000 minimum)
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

A set-up fee to put your property on the market and the rest upon completion. Includes professional photos, a detailed floorplan, a for sale board and a personal agent who will be by your side. Optional extras include a Rightmove Premium Listing for £120 and a 3D Tour for £199.

How to compare online estate agents

If you’ve decided that you should use an online estate agent, the next step is to compare the numerous options in the table above to find the right firm for you. It sounds simple, but the way you compare online estate agents will depend on your property and your needs.

Compare online estate agent fees

Most people are attracted to the idea of online agents because their set fees are much cheaper than paying a high street agent a % commission of the final sale price. However, what’s included in their set fee can differ from online agent to online agent so look carefully at each package. As a bare minimum the standard rate should include the basics:

  • Photography
  • Floorplans
  • Advertising on Rightmove and Zoopla
  • A For Sale Board (which they erect for you)

Online estate agents offer a wide choice of services add-ons that you can pay extra for. You need to think about what is important to you, and be wary of simply opting for an online estate agents in-house conveyancing and mortgage service. Get a quote but remember it’s important to shop around. Take a look at our guides on how much conveyancing should cost and why it’s worth using a mortgage broker.

Compare when you need to pay commission

Most online estate agents expect you to pay upfront, whether they end up selling your property or not. If you don’t like this idea, some agents offer a “No Sale, No Fee” option, but they often work out more expensive than paying up-front.

Deferred or pay later payment options are available that mean you can pay when your property sells or at the 10 or 12 month point. Be aware that these options usually involve entering into a credit agreement with a third party agency, so read the contract carefully.

Be aware that paying up-front comes with risks.  If your property doesn’t sell, you want to switch from the online estate agent or they go out of business (like eMoov did in 2018 and most recently House Network has in 2019), then you’ll lose your money. You will see in the above table that some online estate agents offer packages that allow you to pay on completion – but they are usually relatively more expensive overall.

Compare how the online agents conduct viewings

The default option with online estate agents is that you show potential buyers around your property. With the growing popularity of PurpleBricks – a hybrid agent that offers an online service but with local property experts to conduct viewings – other online estate agents are following suit by offering add-on options to conduct viewings. Speak to the agent to understand how many viewings are included in the additional price, who will conduct them and how it will work in practice.

Be wary of jargon

If you don’t understand what you’re paying for, make sure you ask the online estate agents for clarification. Most online agents have handy online web chat facilities or are open long hours so give them a call.

A classic example is “account management” versus “sales progression”. The first often refers to dealing with your listing and organising viewings whereas “sales progression” suggests the agent will play a more active and traditional estate agent role of chasing solicitors, contacting other estate agents in your chain and so on.

Compare length of contract and property marketing

If it isn’t clear on the website, don’t forget to ask for how long your property will be advertised for. Traditionally it’s 12 months but we have seen fixed fees only covering a six month marketing period after which time, if your home hasn’t sold, you will have to pay to extend advertising.

You should also ask to see the terms of engagement and ask if there is a contract the agent can either send you or that you can read online.

Negotiate and save more

Just because online agents are a cheaper way of selling your house than high street agents, it doesn’t mean they aren’t still making money along the way. For example, we were struck by the difference in charges for Environmental Performance Certificates (EPCs), as well as the number of times that online estate agents change their fixed prices during the year.

Negotiate with your agent. They won’t want to lose your business because you want a cheaper Energy Performance Certificate (EPC), and asking could save you money. Or else get quotes today and organise your own. You can find a local energy assessor to undertake an EPC for as little as £50. See our guide on EPCs for sellers.

What next?

Once you’ve chosen your online estate agent, check out our step by step guide to selling your house online. We’ve covered everything so you get the most out of your online estate agent.

One of the steps we advise everyone using an online agent is speaking to the best local estate agent operating in your area first. This will be important for comparing the online estate agent offering with what your best local agent can offer in terms of fees and service. They will also be able to advise on what price you should sell for. While an online agent can give you a valuation it is likely to be based on online data. Hybrid agents with local expertise may do a better job. But nothing beats getting the opinion of your local high street agents.

Our Estateagent4me tool is free and instantly allows you to find local agents and compare them in terms of how quickly they sell homes like yours, how often they achieve asking price and fees.